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Files Acceptable for Web Site Design

Content –  text, commonly known as the written verse
Rich text format (RTF) is the most common and universal in most computer platforms (Microsoft Windows, Apple or Linux), because it doesn’t require programming code that will conflict with something else.

Microsoft’s Word’s native file format (.doc), has excessive code to make it do all the convenient things it does, but it is NOT website friendly. 

What To Do
Convert the Microsoft Word .doc file to a Microsoft .rtf file. It provides a format for text and graphics interchange, and many will not be able to distinguish the difference between the two. You use the same word .doc document processing menu – just not the excessive conflicting code for web sites.


  1. Open the document you want to save as RTF in your word processor of choice.
  2. Click the “File” menu and select the option to “Save As.”
  3. In the “Save As Type” drop-down menu, select “RTF” or “Rich Text Format” from the list of file formats. Enter a name for the file in the File Name field and press “Enter” to save the document where you have designated.

Figure 1

Then choose .rtf file format

 Figure 2

Done!     View a short <1 min. video here


Pictures – images, known as the website’s visual sizzle
Images from your camera should be sized appropriately for transport and your website.  Make sure your digital camera settings are for. jpg .jpeg .bmp or .png – NOT .tiff, which is used for reproduction in hard copy printing. A .gif image file is acceptable, but be aware that it is usually used for graphic images and not standard pictures, due to the fact it is not as sharp or detail oriented, and will NOT have the crisp vivid sharpness as the above mentioned image file formats.  Learn more about image file formats here
and image styling here

Next make sure your digital images are sized for approximately 1200 x 1080 or less, but NOT smaller than ‘480px X 560px’ file size (or 300 dpi resolution for the web). Don’t know what this means – read on!

How to adjust digital camera image resolution
This is NOT the appropriate venue for digital camera usage or image manipulation instruction. That being said, I have done some research for you and can get you pointed in the right direction.
More on ‘generic’ digital camera setup & digital image manipulation is here, here, here, here, here and here